2016’S TOP 5 INSTAGRAM TRENDS, BY HASHTAG
By Ashley Rust
When you think of those moments you just had to take an Insta, an enchanting stack of red velvet pancakes or that airplane shot as you fly over a beautiful skyline (#mycity) may come to mind.
We’ve all been there, and it’s part of what makes sharing and engaging on Instagram so damn exciting.
Whether 2017 is a new year for the new you or a new year, same you, we can’t let 2016 go without a look at posts that the community couldn’t help themselves but post on the platform — over and over again.
So without further ado, here’s our roundup of last year’s top trends on Instagram, by hashtag:
There’s no denying the desire of sleeping in for a few more hours, heading to your first meal in the mid-morning, and ordering the house specialty (a duck confit hash, perhaps?) with a boozy breakfast beverage — we’re thinking a jalapeno bacon bloody mary or a ruby red mimosa flute, just to help you visualize.
Now that sounds like an absolute dream, so we can only imagine what it looks like. Until you come to your senses, realize that you simply cannot consume any of it without getting a perfect overhead shot and post to your Instagram feed. Brunch is a ritual Millennials embrace regularly on weekends, and it’s one of our — as in the Insta community — couldn’t help ourselves but share, which is why we gave it the top spot on our list.
While Instagram updated its filters and rebranded its app design and platform, users are still all about editing photos in other apps — especially VSCOcam. In fact, the hashtag #VSCO was used more than 100 million times in 2016. But with its unique filters and clean aesthetic, it’s no surprise that loyalists stuck around even after Instagram launched a new palette of filter options.
The overhead cooking videos have taken Instagram by storm. Buzzfeed’s Tasty videos were one of (if not the) first brands to put together cooking demon clips of quick, easy recipes that are shot overhead. And we’re really into them. Regardless of whether you’re doing a Whole30, low-carb, vegan, dairy-free, or all-bacon diet, no one can deny that watching someone put together a cinnamon roll apple pie in 30 seconds is the most enchanting experience. Hashtag #foodporn.
We all love a good throwback, and last year’s use of #tbt proves just that. So whether you found an adorable sibling photo circa 1995 or found a photo from last week’s lake trip that you meant to post but forgot, you can feel good about sharing post-date with the TBT hashtag.
While “selfie” was voted the word of the year in 2013, I don’t think we can ignore its continued popularity among Instagram users — and 2016 was no exception. Especially with the explosion of Kylie Jenner’s Lip Kit, people have been posting selfies left and right. And there’s certainly nothing wrong with that. I mean, when you’ve gone through the trouble of contouring and doing your hair, and the lighting is spectacular, you can’t not take a selfie and post. It would be sacrilegious.
2016 was the year for new and returning Instagram trends, and we loved every minute of it. What are the top trends you saw on the platform? What did we miss? Let us know in the comments!